A fresh look ...

Modern sports supplement packaging tubes with bold typography and color-block design

project overview

To show off Inno's Spring collection we started for the first time with an AI visual, using a combination of early Midjourney and Chat GPT models to craft a beautiful visual to help us convince the client to follow our vision. This turned into a big part of the briefing for the photographer who brought the final image to life.

project type

Concept made in AI, photoshoot

year

2025

my role

Concept, Art Director, Graphic Designer

client

INNO

other projects

other projects

other projects

Minimalist coffee can design in hand – black and white packaging with bold typography

The Veggie Sutra

Social video, in store, packaging design

White branded cap with turquoise logo placed on fresh lemons in a red bowl

the last dance

Campaign, OOH

Stack of modern books and magazine with minimalist cover design on leather chair

Decent nuggets

OOH