The Veggie Sutra

project overview
A collection of playful, slightly suggestive recipes built around fresh fruit and vegetables. Each combination brought humour and curiosity into everyday cooking without ever becoming disgusting. All recipes were carefully composed and translated into a series of tactile, highly controlled visuals. Developed in close collaboration with the 3D company Artbox. Where every shape, texture and composition was refined to feel both appetising and unexpected. From composition and styling to typography and layout, each detail was considered and built to support the idea. The full graphic system was developed hands-on, ensuring consistency, precision and a strong connection between concept and craft.
project type
OOH, in store, packaging design
year
2025
my role
Concept, Art Director, Graphic Designer
client
Lidl







